Salvador Trinxet, Escollir i distingir el teu despatx pel nom

febrero 3rd, 2012

Salvador Trinxet, Escollir i distingir el teu despatx pel nom


La importància del nom de la firma pel posicionament al mercat

Com funcionen la majoria dels despatxos pel que fa al nom de la seva signatura?

Salvador Trinxet Llorca –

Segons Francesc Domínguez i Iolanda Guiu, la majoria de despatxos tenen noms, no marques. Una marca aporta una identitat pròpia, que ha de ser distintiva. Per tenir una marca cal tenir un significat, un intangible que, paradoxalment, és el principal actiu del despatx per al seu èxit al mercat i el tema més oblidat dels despatxos professionals, sobretot dels mitjans, dels petits i de les agrupacions o xarxes d’aquests. El nom ha d’expressar un concepte, un posicionament de màrqueting. Ha de ser una paraula que comuniqui el concepte, el missatge clau del despatx. La majoria de despatxos opten per incorporar al seu nom de marca el cognom del soci o socis principals. És el més fàcil i, per això mateix, sovint erroni, ja que tothom fa el mateix. La majoria de cognoms no són distintius, ja que molta gent els comparteix. Són massa comuns. Amb un cognom és difícil ocupar una posició única en la ment dels clients, llevat que el cognom sigui molt distintiu o el professional que dóna nom al despatx sigui una autoritat en la seva especialitat.

Què no ha de fer un despatx a l’hora de triar el nom de la signatura?

Salvador Trinxet –

Francesc Domínguez afirma que el nom contribueix a la creació de la primera impressió entre les persones i empreses que tenen contacte amb la signatura. En general, els despatxos professionals trien la seva marca sense rigor ni mètode. Si alguna cosa s’ha d’evitar en escollir una marca és escollir noms llargs, noms genèrics, sigles o noms propis del dret, atès que són molts els despatxos que, per tradició del col•lectiu, opten per ells. Cal fugir de la indiferenciació, en un món professional saturat d’oferta. L’ús de genèrics és l’error més freqüent en el sector jurídic, respecte a la identitat verbal dels despatxos. Si la seva signatura té un nom llarg i amb noms genèrics, vostè està hipotecant una part del potencial de la seva marca gratuïtament. Haurà de realitzar un gran i de vegades enorme esforç en comunicació si vol que el seu nom sigui recordat i associat amb els avantatges diferencials que el seu despatx aporta al client potencial.

Quins serien alguns elements a tenir en compte per triar un nom apropiat per a la signatura?

Salvador Trinxet –

Domínguez ens recomana optar per un nom curt, amb molt poques síl•labes. Un nom fàcilment pronunciable en diverses llengües, sobretot les de gran difusió, en previsió d’una possible internacionalització futura del despatx o de la seva cartera de clients. L’òptim és tenir un nom curt, fàcilment pronunciable que suggereixi, més que descrigui. És clau donar a conèixer el nom, ja que si el nom és encertat, però no es coneix de poc serveix.

Després d’una fusió, com ha de ser l’assignació del nom al despatx?

Salvador Trinxet –

Domínguez ens destaca que quan un dels despatxos té una marca notòria, és recomanable que aquesta marca sigui la que doni nom al despatx resultat de la fusió o de l’adquisició, ja que aquest nom serà un actiu, sobretot si el seu significat en el mercat és coherent amb el posicionament estratègic del nou despatx. Quan cap dels dos despatxos té una marca notòria, li remetem als criteris esmentats a la primera part d’aquest article. No obstant això, en la pràctica i per sobre de criteris d’elecció de nom, a l’hora de seleccionar un nom se sol acabar escollint el nom del despatx que té més poder, donant-se el cas que durant un temps convisquin els dos noms en la nova denominació.

Sota el concepte de fusió hi ha el risc de pèrdua d’identitat?

Salvador Trinxet –

Una de les conseqüències d’una fusió o adquisició és que un dels dos despatxos perd el seu nom., Segons Francesc Domínguez, el nom és un element central de la identitat. Per això, és essencial valorar amb criteris professionals si és imprescindible fusionar amb un despatx, i què implicarà fusionar-te, no només a curt termini, sinó sobretot a mitjà i llarg terminis.

Más información:

Abogados Internacionales: Entrevista a Salvador Trinxet

Llorca (màrqueting- català) Salvador Trinxet – Kotler ens aconsella que fem el següent, identificar les

Camara de Comercio Internacional ICC

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Salvador Trinxet, Anàlisi i posicionament de les estratègies (segona part)Els aspectes culturals Entrevista a Salvador Trinxet Llorca (màrqueting- català)

Cambra de Comerç de Barcelona

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Cámara de Comercio Francesa de Barcelona

Séminaires; Langue française; Escuela Superior Europea de Comercio (ESEC). Ass. Anciens

Salvador Trinxet, Anàlisi i posicionament

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Carles Sala, Secretari d’Habitatge de la Generalitat de Catalunya, s’ha reunit a la Cambra de

Redes Sociales y Aplicaciones 2.0 en la captación de talento

diciembre 22nd, 2011

Redes Sociales y Aplicaciones 2.0 en la captación de talento

Las Redes Sociales como facilitadotas

Las redes sociales son una herramienta primaria en la gestión de las empresas, nos brinda alcance y ahorro en costes de distintos procesos que hoy, gracias a la tecnología y sus avances, son posibles. Las redes de carácter profesional son clave para establecer relaciones, contactos profesionales, hallar oportunidades laborales, acudir a eventos y conferencias, participar a través de publicaciones, en fin nuestras posibilidades a nivel empresarial se amplifican, diluyéndose las fronteras geográficas.

¿Cómo pudiese iniciarse un plan de reclutamiento 2.0?

Salvador Trinxet Llorca –Según Amparo Díaz, autora del libro “El Talento está en la Red”; la primera fase de un plan de reclutamiento 2.0 pasa por identificar y localizar a los candidatos para descubrir aquellas comunidades en la Red en las que les interesa participar a los profesionales de recursos humanos. Identificar los perfiles de los candidatos: Ahora, antes de sumergirse en la Web 2.0, deberíamos identificar qué candidatos son los que queremos reclutar a través de la Red y realizarse tres preguntas esenciales: ¿quiénes son? ¿Dónde están? ¿Cómo hablan? Y a través de un vídeo: disponer de un canal de YouTube corporativo en el que se publiquen vídeos como por ejemplo <<trabaja con nosotros>> para atraer talento a la empresa.

¿Cuáles son algunos de los Proveedores de servicios en reclutamiento 2.0 más efectivos?

Salvador Trinxet – Según el libro referido anteriormente; algunos proveedores son: BUSCOJOBS ESPAÑA: http://es.buscojobs.com; JIBE: www.jibe.com; JOBANDTALENT: www.jobandtalent.com (que es una red social que conecta de forma fácil y transparente a jóvenes profesionales y a las mejores empresas. Jobandtalent está especializado en los sectores de banca, abogacía, consultoría, auditoría, ingeniería y consumo); JOBSKET: www.jobsket.com; JOBVITE: http://www.recruiting.jobvite.com, (es la primera plataforma de selección 2.0 (Saas) que permite a los candidatos interactuar en el proceso de selección. Tiene integración con LinkedIn, Twitter y Facebook); JOBya: http://jobya.es; JSTN (Job Search Televisión Network): http://myjstn.com (es una nueva plataforma multimedia. Posee un canal en la televisión por cable en Estados Unidos, donde se pueden ver vídeos con las noticias de oferta de trabajo. A su vez, ofrece asesoramiento a candidatos en su carrera profesional. Además permite la difusión de los vídeos de las ofertas de empleo a través de todas las redes sociales como Facebook, LinkedIn y también en Twitter); SIMPLY HIRED http://www.simplyhired.com; SNTALENT http://www.sntalent.com; SYNERQUIA: http://www.synerquia.com es la primera empresa española que permite la multidifusión de ofertas de empleo (multiposting) en más de 60 fuentes de reclutamiento y TRABAJANDO.ES: http://www.trabajando.es .

¿Cuáles son algunas herramientas para gestionar eficazmente las redes sociales?

Salvador Trinxet – Atomkeep (este servicio permite importar, sincronizar y combinar datos de tu perfil de una gran variedad de sitios, como LinkedIn, Facebook, Twitter, Yelp, Digg y Plurk); 88Hands (la aplicación de escritorio organiza los perfiles de redes sociales como Facebook, WordPress, Flickr, Twitter y YouTube en un solo lugar. Envía notificaciones cuando recibes nuevos comentarios, mensajes, solicitudes de amistad o vídeos, genera resúmenes y estadísticas sobre tus actividades de redes sociales y cuenta con una ventana de Chat donde puedes arrastrar y soltar los vídeos de YouTube o imágenes de Flickr para compartir con otros); Ping.fm. (es un sitio que te permite actualizar simultáneamente múltiples estados, grupos de Ping.fm servicios en tres categorías: las actualizaciones de estado, blogs y microblogs. Puedes configurar la cuenta para agregar contenidos de varios servicios, incluyendo Del.icio.us, Facebook, Laconica, LinkedIn, Twitter y WordPress) y Shareaholic (es un navegador personalizable add-on que te compartir contenido con más de 60 sitios de redes sociales. También muestra en tiempo real los temas de tendencias, lo que te permite encontrar las últimas noticias, vídeos y blogs.

¿La selección a través de las redes sociales como ventaja competitiva y ahorro de recursos económicos es posible?

Salvador Trinxet – Por supuesto que sí, y “El Talento está en la Red” nos da uno muy claro, un caso de éxito es el de Globant y el ahorro de costes logrado al aplicar las redes sociales como parte de la estrategia de reclutamiento 2.0. Globant, empresa argentina de tecnología, que cuenta con más de 900 colaboradores en Argentina, Colombia, Chile, México, Inglaterra y Estados Unidos, realizó una campaña de reclutamiento 2.0 y generó 21.000 contactos en solo dos días (candidatos potenciales).

En Globant tienen además un programa de referidos (colaboradores que recomiendan a sus conocidos, amigos o familiares a su empresa), también llamados referups: el 40% de las incorporaciones provinieron de los contactos con sus colaboradores, por lo que el ahorro en costes de selección fue considerable. Si tenemos empleados que están en redes sociales, el poder expansivo de una oferta de empleo y generación de seguidores o fans a una empresa es exponencial.

My VIP VacationCoronation

julio 18th, 2011

My VIP Vacation

Liz McClarnon

Coronation Street’s Vicky Binns, 26, found a few peaceful surprises in bustling Hong Kong

Hong Kong had never featured on my holiday wish list, but when my friend Gary and I found a last-minute internet deal that promised amazing food, shopping and beaches, I thought: “Why not?”

We stayed at the three-star South Pacific Hotel in the business district of Wanchai, slap-bang in the middle of all the entertainment, shopping malls and restaurants.

The first thing that hit me was the buzzy atmosphere and the smell of spicy food from the street cafes.
We hopped on the tram, which takes you round the centre. As Hong Kong is a shopper’s paradise, our first stop was the Pacific Place mall, home to brands like Prada, Chanel and Dior.

To chill out we visited Hong Kong Park which, despite being in the city centre, is full of trees, lily ponds and waterfalls. We sunbathed, had fresh noodle soup and watched the locals doing t’ai chi and yoga.

A short bus ride took us to Deep Water Bay Beach, a sandy, tree-lined bay, which holds beach barbecues. A 20-minute ferry ride took us to Kowloon (‘Nine Dragons’), which hosts the liveliest night market in Hong Kong. And for £30, we took a tour of the nearby Buddhist monasteries, temples and old villages – my favourite place was Chuk Lam Shim Yuen (Bamboo Forest Monastery), because it was so peaceful and spiritual.

After two weeks, I practically felt like a local – I even tried the £1 fish brain soup, which was surprisingly tasty. I’d definitely go back. You can never get bored, but there are plenty of places to relax, too – the best of both worlds!

Rooms at the South Pacific Hotel start at £122 a night (Southpacifichotel.com.hk). Return flights to Hong Kong cost from £354 with Air New Zealand (Airnewzealand.co.uk).

Vicky is running the London Marathon for Leukaemia Research. To donate, visit Lrf.org.uk.

HAVE A VIENNESE WHIRL!

julio 18th, 2011

HAVE A VIENNESE WHIRL!

Spend a wild 24 hours in Europe’s new capital of cool
By Marina Gask

Vienna may be the home of Mozart and the waltz, but Austria’s capital has had a cool overhaul. With vintage shops, all-night cafes, gourmet restaurants and designer hotels, it’s giving Paris a run for its money as the chicest place to spend a weekend. The celebs are certainly convinced – in May, the city plays host to an army of A-listers like Kim Cattrall, Sophie Ellis-Bextor and Sir Elton John at The Life Ball HIV/AIDS charity event. So what are you waiting for?

 

10AM BREAKFAST VIENNESE-STYLE
Vienna’s cafe culture is world-famous, so start with a breakfast of coffee and sweet treats. Try Café Demel (Demel.at), famous for the best pastries in Vienna; or the 15th-century Patisserie Zum Schwarzen Kameel (Kameel.at).

 

11AM FIND THAT VINTAGE DRESS
It’s time to hit the streets. Vienna’s quirky fashion boutiques will have you itching for some retail therapy. Das Studio (Das-studio.at) offers collections by home-grown designers. The futuristic shop Park (Park.co.at) stocks leading European designers like Ann Demeulemeester, favourite of Madonna. And bargainistas shouldn’t miss the Naschmarkt flea market in Wienzeile for shabby-chic couture.

 

1PM APPLE STRUDEL TIME
After all that shopping, you’ll be feeling peckish. For low-cost delicious Viennese food like shredded pancakes, Tafelspitz (that’s boiled beef to you and me) and apple strudel, head to Esterhazykeller (Esterhazykeller.at) an old cellar restaurant that was beloved of composer Haydn, situated in the Old Town.
Or try a traditional Wienerschnitzel – fried, breadcrumbed veal escalope – served with a delicious side dish made from potatoes, at Figlmüller (Wollzeile 5).
For full-on decadence, visit the Phoenix Supper Club (Phoenix-club.com). Inventive lighting ‘paints’ the rooms different colours, and you can lie on couches between courses and be pampered by masseurs!

 

3PM JOIN THE CULTURE CLUB
Vienna was home to composers Mozart, Strauss and Beethoven, and the imposing Hofburg Imperial Palace. The best of the other palaces is the Schönbrunn Palace (Schoenbrunn.at) – don’t miss the maze and labyrinth. Or stroll around the cobble-stoned Ringstrasse, a road circling the city which is lined with grand 19th-century buildings and monuments.
If you fancy doing your sightseeing in the Old Town in true tourist style, try a horse-drawn carriage tour, €150 (£139) for four people for an hour (Fiaker.co.at).

 

7PM DINNER DATE
For modern Austrian cuisine in a lush, elegant setting, try Restaurant Artner (Artner.co.at). Three courses with wine costs around €50 (£46).


9PM COCKTAILS AND DANCING

As well as opera, Vienna is famous for its sizzling jazz scene. So don a slinky dress and head to Porgy & Bess (Riemergasse 11, Porgy.at), after cocktails at the Lutz Bar (Mariahilfer Strasse 3). There are also countless clubs and bars with their own DJs, the best being The Babenberger Passage under Ringstrasse Boulevard. Originally an underpass, it’s now a cool futuristic dance club. End the night with a flutter in Casino Wien (Kärntner Strasse). Take your passport for ID, as you must prove you’re over 18. On the way back to your hotel, grab a Viennese hot dog (we rate Kasekrainer, smoked sausage with melted cheese) from the Wurstelstand at Hoher Markt, which stays open into the small hours.

 

GET THERE!
CREDIT CARD:
Das Triest, designed by Terence Conran, is super-swish. A double room with breakfast and use of fitness room, solarium and sauna costs from €263 (£243) per night (Dastriest.at).
CREDIT CRUNCH: Try the centrally-located four-star Steigenberger Hotel Herrenhof. A double room costs from €161 (£149) per night (Steigenberger.com).
Return flights from London cost from £171.20 with Swiss International Air Lines (Lastminute.com) or £53.98 with Easyjet (Easyjet.com).

Madly in love with a married woman

julio 18th, 2011
Sex and relationships with the Toxic Bachelor

Madly in love with a married woman

Dear Toxic

I’ve been having an affair with a married woman at work for six months. She said she’d leave her husband for me, but then wanted to make a go of it with him as they have a child. She still emails me, saying she misses me and needs a hug. I love her, so agree to meet, but it’s killing me. Should I cut all contact or wait to see if she changes her mind? Name withheld

Obviously you should cut all contact. But you aren’t going to, so I’ll save my breath and head down another road. A road called Ultimatum Alley. It’s a much-trodden street with two exits. One sees you ride off into the sunset with your fair maiden. The other sees you single and heartbroken. But crucially both offer you something that ‘hanging in there’ doesn’t. And that something is closure. Sound good? Well, don’t just sit there, tell her you love her and want to be with her, but you can’t go on with things how they are, so she needs to make a choice. Either she leaves her husband… or the next time she wants a hug she can go and find a tree.

Dear Toxic

I’m 25 and a virgin. My new boyfriend knows and said not to worry, that sex can wait till I’m ready, but I can’t help but worry that I’ll get it wrong, or make a fool of myself. Should I be reading books on sex tips? Highly confused! Name withheld

Swotting up won’t hurt the situation, but neither would wine or a few candles. My point? Stop panicking. You don’t need to memorise the Kama Sutra to enjoy sex; you just need to relax. What’s that? As if? I thought you’d say that, so listen up. 1. “We won’t do it until you’re ready,” are the words of a boyfriend who is happy to wait. So if you don’t feel ready to get jiggy, then don’t. 2. When it comes to intercourse, there isn’t one all-empowering technique; good sex simply occurs when two people gel together. So if you love your man and take things slowly, you’ll be just fine.

Has our new baby doomed our relationship?

julio 18th, 2011
Sex and relationships with the Toxic Bachelor

Has our new baby doomed our relationship?

Dear Toxic

I have a daughter, now two, with my husband of eight years. Since she was born we’ve discovered we have different opinions on bringing her up, and we row endlessly. Our sex life has suffered and now he’s moved out. He won’t tell me how he feels and I’m worried he’s having an affair. What can I do? Magdalena, by email

Finding you had different opinions on raising children after you had your daughter is crazy. And it’s this lack of communication which is at the root of your problems. Unless you can be open with each other, your relationship is doomed. Tell your husband you still love him and ask why he moved out. Either he starts talking, so you can work things through, or he admits to having an affair and you dump him.

 

Dear Toxic

My boyfriend of over a year is going on a lads’ weekend. Although he says he loves me, I’m worried he’ll cheat on me while he’s away. Why can’t I trust him? Name withheld

Your mind’s scrambled because ‘what goes on tour stays on tour,’ awooooo! I’m kidding. Sort of. Some lads’ breaks do descend into debauchery. But others don’t. All you can do is study his contact with you while he’s away, and his mood when he gets back. Yes, constantly ‘checking in’ will result in hassle from his pals, but he can always send a sneaky text. So if your mobile’s silent, bad news, you’re out of his mind. And if he’s argumentative and secretive on his return, more bad news, he’s probably hiding something.

My friend’s husband won’t stop leering at me

julio 18th, 2011
Sex and relationships with the Toxic Bachelor

My friend’s husband won’t stop leering at me

Dear Toxic

I’m holding pre-Christmas drinks and I’m worried about inviting my friend and her husband as he always leers at me and makes inappropriate compliments, but never when she’s there. I don’t want to make a fuss, so how can I stop him? Amy, by email

You have to invite them, which means we need a plan. Either a) employ a chaperone, or b) invest in a voice recorder. What’s that, fancy a chaperone? Call a friend, explain the situation and ask them to stay by your side at all times so you never get cornered by Lieutenant Letch. Prefer the voice-recorder plan? Slip the machine inside your pocket and press record when he starts leering. Et voila, you’ll have evidence of this sleazebag’s immoral behaviour. Which you could use either to show your friend what her husband’s really like, or to ensure he never sleazes over you again.

 

Dear Toxic

I was single for six years but have recently got a boyfriend. I really like him, and feel he could be The One. I think about him all day, every day and fantasise about our future. But as a result, the rest of my life, including my work and my friendships, is going downhill. What should I do? Abigail, by email

Uh-oh, you’ve got ‘Aguyactuallylikesmeitis’, an affliction that infects women who’ve gone a long period without male attention. The bad news is it’s a relationship killer. But there is a cure. Split your week into ‘me’ time, ‘work’ time, ‘friends and family’ time and ‘man’ time. ‘Work’ time is obvious. ‘Me’ time can be just a few hours, but it’ll give you time to relax. ‘Friends and family’ time is crucial as no man is worth losing them over. And ‘man’ time means you can focus on pleasing your new fella for concise periods rather than 24/7. Why does this help? 1. Permanent availability isn’t desirable. 2. Absence makes the sex life steamier.

My husband complains about our sex-life

julio 18th, 2011
Sex and relationships with the Toxic Bachelor

My husband complains about our sex-life

Dear Toxic

My husband and I have been trying for a baby for a year, without success. I bought an ovulation kit and want to have sex when I’m at my most fertile. But my husband complains if I ask him to change his plans to accommodate this. Why doesn’t he understand? Kate, by email

If you and I had been trying to create Toxic 2.0 for 12 months, I’d flash-fry my manhood if I thought it improved my chances of impregnating you. So your man’s behaviour doesn’t scream: ‘He doesn’t understand,’ it roars: ‘He doesn’t want a baby!’ Has he ever? If it’s been you driving the idea, you need to discuss how he really feels. If he was keen initially, then went cold, find out why his excitement got derailed, and work out how to get it back on track.

Dear Toxic

My boyfriend and I want to move house but we can’t agree on an area. He doesn’t want to be too far from his office, which is miles away from mine. How can I get him to see that he’s being unreasonable? Jenny, by email

If he can’t work out that he’s being unreasonable, then he’s even more self-obsessed than he sounds. The only way you will ever get this guy to consider another area is by pointing out why it would be better for him. Consider what he likes and hunt for places with this in mind (eg, if he’s into golf, look near a golf course). Then book some viewings and ask him to come along. If he won’t even do that, it’s time to ditch Mr Me, Me, Me and seek a place of your own

Overhaul your love life in 2011

julio 18th, 2011
Sex and relationships with the Toxic Bachelor

Overhaul your love life in 2011

Loved-up ladies:

1. Don’t let it go stale The most dangerous word in the happy couples’ dictionary? ‘Settled.’ Because settled equals month rolling into month and staring at the ceiling trying to recall what orgasms felt like. Raise the bar in life and in the bedroom.

2. Air your issues If you don’t, your man can’t fix them and they’ll inflate until your relationship goes pop.

3. Work out where you’re going Hint: the answer isn’t “for lunch”. It’s “in deeper” or “back to single life”. In a new relationship? Consider if he’s willing to alter his plans for you. In a long-term one? Decide if you trust him completely and think he’s The One.

4. If you’re serious, tell him Not by buying cots or wedding invitations, but by lovingly whispering: “This is how I feel.” If he responds in kind, his head is above his heels. But if he plays dumb, the feeling ain’t mutual.

5. And if you aren’t, get out What’s worse than being single? Lots, actually, including hiding from flying solo. So if it doesn’t feel right, tell your man it’s over.

Sexy and single:

1. Only deal in the future Delete all his texts and then erase your ex’s number. You split for a reason, so going back won’t achieve anything. Leave the past where it belongs and start creating a hot new future.

2. Change your routine The key to shedding your single status? Socialising differently. Go out midweek, join a club, take didgeridoo lessons or start internet dating. Seriously, loads of men are on there, even me.

3. Set some realistic goals Newsflash: you’re not going to be impregnated by August. So quit dreaming and set a realistic goal, like a date every fortnight.

4. Think positively Confidence is sexy and women who think “he probably won’t”, never get. So ditch the negatives and start broadcasting what’s great about you.

5. Don’t analyse things too early Two kisses? An emoticon? What does it mean? Who cares? Over-analysis ends more relationships than it enhances, so if you meet a man, stop fretting, go with the flow and remember you get to know men over time not text.

I’m pregnant and abandoned by my boyfriend

julio 18th, 2011
Sex and relationships with the Toxic Bachelor

I’m pregnant and abandoned by my boyfriend

Dear Toxic

I’m pregnant by my boyfriend, but since he found out, he’s refused to make love to me or kiss me. I know he’s been sleeping with someone else and he says he has a future with her. I’m terrified of being on my own with a baby. What should I do? Name withheld

Whoa, whoa, whoa! Mr Fertile Semen is sleeping with someone else who he tells you he “has a future with”, and you still refer to him as your boyfriend? What’s wrong with you? Oh right, you said – you’re terrified of bringing up your baby alone. Don’t be, because you won’t have to. Even if you dump this two-timing egg-infiltrator (and that’s exactly what you should do), he’s still the father of your child, so he may still want to be involved in its upbringing. And if he doesn’t? You’ll be able to pursue him through the courts to help out financially. And I’m sure your friends and family will rally round to help you raise your baby.

Dear Toxic

I’ve been dating a guy at work for a couple of months and he wants to come clean about it to our colleagues. But I don’t want everyone to know our business – or, worse still, gossip about us. How can I convince him it’s best to keep our relationship a secret? Sarah, by email

“I knew it! I embarrass you, don’t I?” Or: “It’s Tim from Operations – you fancy him, don’t you?” These are the thoughts that will rampage through your man’s mind the second you tell him that you want your fling to remain “your little secret”. Which means you need to come up with a decent reason for keeping your relationship under the radar. The good news? They’re ten-a-penny. Maybe your boss disapproves of workplace romances? Maybe office gossip ruined your last relationship? Or perhaps you think things are going really well and you don’t want to jinx them by altering the equilibrium? Pick one, tell him, then head to the bedroom to remind him why keeping it secret is in his best interests too.